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Professional Panel - Career Journeys in Marketing: National Geographic Learning's Virtual Learning Series
As part of our launch for two new editions of Marketing and Sports & Entertainment Marketing, join our panel of marketing professionals as we gain real-world advice on key strategies and skills taught in Introductory Marketing & Entrepreneurship courses. Our live panel of marketers includes: The Global Head of Marketing Technology for an international Cloud Communications company, the Department Chair and Professor of Marketing at the University of Massachusetts Amherst speaking from experience in education and consulting with the industry, as well as the Marketing Manager of a growing startup. We are excited for a well-rounded discussion of key skills, knowledge, and traits that we can teach students to jumpstart their business careers.

This one-hour webinar is perfect for teachers of Marketing, Business, Finance, Agribusiness, and Entrepreneurship, as well as students interested in these courses. Invite your class to the live webinar or save the recording for in-person or virtual class discussion. Our panelists will discuss their personal career journeys, first big wins that solidified their marketing careers, as well as current strategies they have employed or foresee for reaching customers during a global pandemic, using data to drive marketing decisions, and connecting with customers via social media, automation, websites, and much more. Time will be saved for live Q&A from the audience.

In this Webinar, you will:

• Hear the personal career journeys of three professionals in a variety of marketing roles: from global marketing, to marketing education/consulting, and marketing in a growing startup,
• Learn real-world examples of key marketing strategies using emerging
• Receive direct advice from professionals to high school students interested in the industry,
• Partake in a live discussion with our panelists through a Q&A.

Dec 10, 2020 04:00 PM in Eastern Time (US and Canada)

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Francesca Quinn
Global Head of Marketing Technology @Cloud Communications division of NTT
Dr. Bruce Weinberg, PhD, MBA
Department Chair & Professor of Marketing @University of Massachusetts, Amherst
Rustin Nethercott
Marketing Manager @GRIT